24/7 Real Media today launched m.e.n.u., an offering that eliminates complexity and enhances partnerships to achieve marketing objectives. The m.e.n.u. eases digital advertising's labor intensive processes and technological limitations.
The announcement is being made at the IAB Networks & Exchanges Marketplace event in New York.
The digital landscape is overrun by widgets, applications, networks and exchanges. Advertisers are finding it difficult to utilize all the options available in the most effective manner. Publishers are struggling to maintain the quality control and channel management they require.
Enter m.e.n.u., a platform that delivers the outcomes advertisers seek, and the yield and control publishers demand. Advertisers can select their partners, audiences, and delivery options and focus only on their brand outcomes. Publishers control when, where and with whom they will interact via the. m.e.n.u. which connects marketers with the appropriate technology and data partners that create scalable and replicable campaigns. Benefits: Evolutionary offering for advertisers and publishers through ease of use and transparency
Simplifies a complex landscape
Customized partnerships between publishers, advertisers, and data partners
Access to display, video, mobile, RTB and rich media opportunities
Increased revenue for publishers; better return for advertiser's dollars
"m.e.n.u. unifies networks, exchanges and marketplaces' strengths, while including innovations in targeting, analytics, and optimization," said Ari Bluman, President, North American Sales & Operations at 24/7 Real Media. "With m.e.n.u., we surface the strengths of the digital media business while removing the pain points that accompany today's complex environment."
m.e.n.u. is powered by Open AdStream[R], 24/7 Real Media's award-winning ad management platform, taking targeting, tracking and analytics to the next level for advertisers. To learn more about m.e.n.u, visit www.247realmedia.com, email menu@247realmedia.com or call 212-231-7115. About 24/7 Real Media, Inc. 24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media's award-winning ad management platform, Open AdStream[R], and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com 24/7 Real Media: The Science of Digital Marketing
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
Keywords: 24/7 Real Media, 24/7 Real Media Inc., Advertise, Advertising, Asia, China, Marketing, Technology.
This article was prepared by China Weekly News editors from staff and other reports. Copyright 2011, China Weekly News via VerticalNews.com.
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